As with all aspects of inbound marketing, there is no one-size-fits-all approach. B2B Content Promotion varies with every client and every campaign as every target persona has different motivations and online habits.
We’re Hubspot partners and use their marketing automation platform to track and schedule content out across all channels and we use a mix free and paid media options efficiently.
We research the online watering holes your persona likes to dip into, and reach out to influencer websites with guest posts or native content. Retargeting and email workflows give every piece of content every chance of success.